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This is probably one of the most important things that you will ever do for you and your business. It will definitely have the biggest impact of anything you have ever done.

This activity is to help you not only create a 30 second elevator speech Authentic Pittsburgh Pirates Jerseys , but to better understand what you really do. It will define your USP (Unique selling proposition). This usually even changes my client s vision of who they are and what they do for their customers.

1. Column One ?Products, Services or Features

List your productsservices, probably what you are currently telling me what you do or sell. Write down all of them.

2. Column Two ?Benefits

List the benefits that your products, services or features provide. Each benefit should be directly linked to the product identified in Column One. Look to answer the question Why?should someone buy the product Pittsburgh Pirates Jerseys For Sale , service or features.

3. Column Three ?Why Buy From Me?

Identify what makes you unique in the sea of sameness where you can find hundreds of businesses selling the same products, services or features. Avoid price as may become a losing strategy.

For most of my clients there is someone just like you on every street corner. Imagine for a moment that you are standing on a street corner with hundreds of other people. They all are the same height Cheap Pittsburgh Pirates Jerseys , same hair color, same skin color, and even wearing the same clothes. Rather daunting to think someone could find you in that crowd isn t it?

Well?that s your job. To be found on that street corner. And, for most of my clients Francisco Cervelli Pirates Jersey , that is where they, and their businesses, are standing?in that very crowd.

Our job from this point forward is two-fold:

1) Be the first person anyone sees when they walk up to that street corner.

2) And eventually, have people coming to THAT street corner just to find you. They know YOU are on that street corner so they come THERE just for you.

Does this your perception of the hundreds on the street corner and your business? It does for those that find that measurable result from column 4 and start using it.

Most of your competitors talk about their products. Your job is to be different Gregory Polanco Pirates Jersey , to find what your prospect needs, what benefits and solutions your product provides to meet those needs, and then why buy the product from you. What are the products benefits, and YOUR benefits? And then turn that into something that is so visible Dave Parker Pirates Jersey , so powerful and grabbing but talking about measurable results that people can't help but come up to you to ask, "How do you do that?", or occasionally, "Nah! No You Really Do that?"

I want you to consider this worksheet as a work in progress. These questions and answers should generate thoughts that keep changing and getting better over time. For the first pass Barry Bonds Pirates Jersey , get something down.

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